Is Tesla Getting the Electric Car Right?

If the internal combustion engine is the technology environmentalists love to hate, the electric car is the technology everyone else hates to love. Electrics have long had the reputation for being underpowered, inefficient, and no more eco-friendly than any other type of car, as the electricity needed to run them normally comes from fossil fuels.

Enter Tesla Motors, a California-based startup that has developed the Tesla Roadster, a stylish, high-performance electric car that can reportedly go from 0 to 60 in 4 seconds and travel up to 250 miles between charges. The Roadster is still in the prototype stage, but just as important as the car itself is the way that Tesla proposes to fuel it. Tesla envisions a distributed network of charging stations that draw power from sustainable, environmentally friendly sources.

Source: Long Tail

Bird Population Falls Over Past 40 Years

A recent study by the National Audubon Society has found that bird populations -- even those of common, robust species such as grackles -- have fallen drastically over the past 40 years. The populations of whiporwills and bobwhites have fallen by well over 80 percent, a drop so great that these once-common birds are now seldom seen or heard in the eastern US. Deforestation is partly to blame, as well as global warming, which appears to be affecting arctic birds especially hard. Because cold-climate birds must migrate farther north each year to reach their shrinking habitat, they rarely migrate below the northernmost regions of the US.

'These are not rare or exotic birds we're talking about -- these are the birds that visit our feeders and congregate at nearby lakes and seashores and yet they are disappearing day by day,' said Carol Browner, Audubon board chairperson and former Environmental Protection Agency administrator in the Clinton administration. 'Their decline tells us we have serious work to do, from protecting local habitats to addressing the huge threats from global warming.'

Source: Boston Globe

Interesting iPhone Data from Nielsen

Consumer research firm, The Nielsen Company, released some interesting data on the iPhone this week. The study found:

- As of April 2009, there are 6.4 million active iPhone users in the U.S., up from 2.1 million a year prior.

- 37% watch video on their phone (6x as likely as the typical subscriber).

- There are roughly as many iPhone users 55 and older as there are 13-24. (see chart)

- 98% of iPhone users use the data features of their phone, services that should improve with the enhanced speed promised by the iPhone 3G S.

- 88% use the Internet (4x as likely as the typical subscriber).

- 75% download apps (5x as likely as the typical subscriber).

- 72% use location based services (7x as likely as the typical subscriber).

None of this data is overly surprising but it is good news for all of us in the mobile data market as more and more consumers will be buying iPhones (and other smartphones) so overall usage of applications, mobile web, mcommerce, etc. is about to explode.

Cheaper iPhone Coming Soon?

Apple's Worldwide Developer's Conference kicks off Monday and according to Financial Times, Apple plans to introduce a cheaper version of its popular iPhone as soon as Monday, in a move that could dramatically increase the company's share of the smart phone market.

Analysts said that the company is likely to introduce either a $149 phone or a $99 phone, down from the current low end of $199.

Citing a firm survey of consumers, Morgan Stanley analyst Kathryn Huberty said that a $50 price cut could increase demand for the phone by 50% and a $100 cut by 100%.

Apple sells about 11% of the world's smart phones, trailing Nokia at 41% and Research in Motion (Blackberry) at 20%, according to Gartner figures from the first quarter.

One Thing I Wouldn't Do for a Palm Pre

The much hyped Palm Pre is just days away from release and things are getting downright weird. Check out the picture of this nut who got a huge Palm Pre tattoo on his arm in order to win a free device.

PreCentral.net is running the campaign.

Personally, I'm going to wait until the next version of the Pre to get my tattoo.

Marketers Have to Take Mobile Seriously Now

Interesting article on Mobile Advertising in BusinessWeek that is worth a read.

The article talks about Pandora - a nine-year-old, free online service that lets users design 'radio stations' based on their musical preferences. Pandora has become a very popular mobile app as well and advertisers like Best Buy, Dockers, Target, and Nike have started to buy ads on Pandora to experiment with what remains a cheap advertising medium.

'We've reached a tipping point,' says Domino's Pizza advertising executive Rob Weisberg. 'Marketers, especially consumer brands, have to take mobile seriously now. You have to be where your customer works, lives, and plays.'

Pandora mobile advertisers are seeing pretty solid response rates to their ads which bodes well for the medium.

Cellphone Calls from 29,000 feet

Can You Hold On Honey? I Have to Climb This Mountain Real Quick.

For all you cell phone users out there planning on climbing Mt. Everest, you can breathe a little easier now. Earlier this week Nepal Telecom, Nepal's largest telecom company, announced that they plan to build a cell phone tower that will provide coverage for up to 3,000 calls at a time. One can only assume that limit will never be reached.

Nepal Telecom has a base of 2.8 million customers, about a tenth of all people from Nepal, and 60% of all cell phone users in the country. The company has installed seven satellite antennas around the mountain, and will be providing coverage as early as June this year. The Nepali company hopes to provide an alternative to those who have rely on satellite telephones when taking the climb.

Let's hope we never hear about an avalanche caused by a chatty climber.

Gavin Nachbar is a freelance writing cell phone talker who he, himself, never plans on climbing Mt. Everest.